Creating an Engaging Facebook Profile

These days, there are many social networking websites available from which you can choose to stay in touch with old friends, relatives and even find new friends. But, if you use Facebook, there are even more possibilities to explore. With Facebook, you can market your business' products and services to a huge, targeted audience.

With more than 2.2 billion active subscribers, Facebook has the potential to increase your business exponentially. In addition, their targeted campaigns can be very economical, particularly if you learn some of the rules of advertising on that platform.

One of the elements that set Facebook apart as an advertising platform is that it provides you with a variety of tools to help market your services and/or products. But you need to know how to use these tools effectively to take full advantage of the website.

There are several steps you can take to market your products and services for free on Facebook. These include:

Create a Great Profile

If you create a great profile, people will be more likely to visit your Facebook page and, the more people who visit your page, the more questions and concerns you will be able to answer and that leads to more sales.

Think of Facebook as part of your branding campaign. Include photos of yourself and your products or services. Don't forget your contact information, work experience, education, personal interests and website address.

All of these elements are important so your visitors can get to know and trust you. You won't be just an anonymous, faceless enterprise.

Add Friends

Because Facebook is a social networking site, there is no better way to network than by including your personal contacts. In turn, that will open up all of their contacts, etc. until you've built a large network of possible customers. This will be a huge help in growing your business.

Join and Create Facebook Groups

Another powerful way to network is by joining and creating groups with interests similar to yours and those who may want the services and products you are selling. As with your personal friends discussed above, this will create a massive network of people to whom you can market. If you do this well, you can build a huge business just by using Facebook.

Another basic tip for marketing on Facebook is to syndicate your blog using RSS or linking directly to your Facebook page. By doing this, your visitors will be able to go from your page to your blog where you will have more time to pre-sell them on your offerings.

Finally, you can now sell your customers directly on Facebook. This is a powerful tool and many marketers are making surprising amounts of money by adding that "Buy" button. Don't overlook this added feature that will grow your business.

In conclusion, if you make use of Facebook's marketing tools, you will be able to grow your traffic and maximize sales. If you are persistent, you will soon own a very successful business.

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