How to Grow Your Brand on Instagram

Instagram is so important that it is hard to overstate its significance in the digital space. This platform is already one of the most important media channels in the world, and it still has more growing to do.

Your brand should invest a large percentage of its resources into Instagram. This opportunity is huge and it is here now.

It takes time for anybody to build a genuine audience, so starting this process today is the best way to ensure that you can reach your full potential in the next decade. As Instagram becomes even more competitive and the cost of entry goes up, you'll be all the more glad you did it.

You can use the tips from this post to build a strong presence for your brand on Instagram.

Finding Your Core Brand Message

If you want to build a strong brand, you need to be consistent. Repetition is the key to success. Think about how many famous celebrities you know due to the sheer repetition of hearing about them.

Figure out what purpose your brand serves. How are you different from other brands? This will probably be a big part of your core message.

The world is full of tribes of people who define themselves by how they are different. Vegans, bodybuilders, libertarians, and metalheads are all examples of tribes. What is your brand's tribe and how can you make that part of your core message? The more distinct and proud you are about what makes you stand out, the faster your brand will catch on.

Growing Your Page With Hashtags

Instagram hashtags enable you to connect with your target market for free. You can include as many tags as you want on a piece of content. Some ultra-successful pages use dozens of tags on every post they make.

You should develop a list of 10-20 hashtags that are directly related to your brand. Then include the most relevant of these tags on all of your posts.

You will see an immediate difference when you start to use hashtags on your content. You'll get many more likes starting almost immediately. This feels great, although you will also notice that some of this engagement comes from bots and spam accounts. Focus on the real people, since they are the only ones who matter.

Using Data For Greater Success

One of the best features included in the Instagram app is the business account mode. Anybody can access this mode. Simply go to your "Account settings" section in the app and select "Switch to Business Profile."

After you have the business mode activated, you can click on the icon in the top right corner of your screen to access detailed data analytics about your posts. You'll see which posts are connecting with the largest audience for overall reach and engagement. This is very good knowledge to have.

Obsess over your data for a few hours out of every week. Try to understand why certain posts succeed while others fall flat. The better you understand your audience, the bigger your page will be.

Instagram Marketing

There is no better time than the present to go deep on your Instagram strategy. Set yourself up for long-term success with this platform and you can reach a large audience in the years and decades to come.

The rewards for your efforts will be slow and steady. At first it will be a few hundred new followers, then thousands, and then one day it can be millions.

Follow the tips and tactics you learned in this guide. They will help you to get closer to your full potential on Instagram.

Like our content? Subscribe to our monthly newsletter for valuable tips, tricks, and strategies to take your home care marketing to the next level.